MAKAIRA accepted the challenge of creating, managing, and producing St. Germain's famed World's Slowest Bike Race: a day of appreciation for trade, partners & industry leaders.
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World's Slowest Bike Ride was executed in 13 key Bacardi & St. Germain markets across the country: the bike race was one element of the french themed brunch event, including live music and entertainment. MAKAIRA handled concept, logistics, collateral & on-site management.